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New packaging for pipe sections

Rockwool Technical Insulation's new packaging design for pipe sections not only looks good, it also offers great advantages for handling.

Quality in every aspect of marketing and production is one of the key factors with which Rockwool Technical Insulation (RTI) distinguishes itself from competitors. The packaging of the products is an integral part of the quality proposition. Therefore RTI continually looks for further improvement, and in February 2008 a new packaging pipe section was implemented. 

“In the new design the boxes for each different kind of pipe section show the new RTI logo prominently. Each product has its own colour, thus ensuring a clear distinction between the products when they are stored or handled,” says Stéphanie Geelen, Director Group Marketing.

“Of course the graphic design is not the only improvement our packaging designers came up with. The design now includes two stable grip holes for easy handling of the boxes. Also we use a heavier quality of cardboard to ensure the quality of the product in storage and on site.”

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